Content Bundles – tell a story

Welcome Behind the Scenes to Content Creation and Publishing, where you will find our effort to support patients and their families before, during, and after a surgical procedure.Enter your text here...

The Story of PreOp® Procedures with respective PostCare™ Instruction

Firstly, it makes sense; you don't want to build out each piece of your patient education, for example, the Heart Center. • Secondly, spend a lot of resources finding your patients' search, viewing, and learning habits. • Thirdly, how do we manage content across our sites, social networks, emails, and engage our patients reaching +1million monthly views?

1) Every PreOp procedure directly links to PostCare Discharge tasks

These are watched and performed at home by the patient, healthcare aid, or family.

We started PreOp.com to support the Informed Consent discussion between physician and patient. 

"The process of informed consent occurs when communication between a patient and physician results in the patient's authorization or agreement to undergo a specific medical intervention." - AMA Principles of Medical Ethics. 

Our PostCare™ Discharge instruction and Home Care Tasks evolved quickly from our PreOp Recovery section and years of producing series for Thomson Reuters, Delmar¹ "Medical Assisting Video Series," "Nursing Assisting Video Series," and "Long-Term Care Nursing Assistant Video Series" ²

2) Clients ask... where are our patients going?

"why are patient educations videos doing so poorly on our website?" 

• PreOp videos get excellent patient viewing on YouTube/PreOpcom*, and yes, less viewership on our websites. 
• Video education lands on YouTube, not Google, where most facilities build up their SEO (Search Engine Optimization.) 
• Build your YouTube Channel, embed the videos on your website, and engage your client-patients to stay a while. learn more... 

We can discuss backend funnels, analytics, online marketing, and to that end, our CMTv Productions can step you through this process; need more, you can schedule a call and tell us what's on your mind.

PreOp® Bundles are education modules that offer a series of PreOp procedures, the Heart Center, and a grouping of related PostCare discharge tasks. For example, I have created a playlist with one title, PreOp Cardiac Catheterization Angiography, and the respective aftercare tasks.

3) What do you want to know more about? (You suggest upcoming Articles)

Thanks for the opportunity to share; I'll do more, but as you already have gathered, I'm not a writer - I love making movies! Many of these Articles will be videos with actual scripts and some narration from me. Stay tuned for our next episode,  "Anatomy of a PreOp® Video Procedure | Modular Publishing"

1. Thomson Reuters, Delmar
2. Long-Term Care Nursing Assistant Video Series

*400 million lifetime views and 1 million views per month.